28. It is prohibited:(a) to use the words “milk”, “cream”, “butter”, “cheese”, or any derivative thereof to designate a substitute;
(b) to use words, trade marks, terms or pictures suggesting the dairy industry to designate a substitute;
(c) to use a false, misleading or fraudulent indication in relation to a substitute or a category of substitutes, by words or otherwise, in an advertisement or circular or on the wrapper which contains a substitute.