4. No one may advertise, whatever the form or means, to promote conversion therapy or if the advertisement could create an erroneous impression as to the human health benefits of such therapy.
Any person who contravenes this section is liable to a fine of $5,000 to $50,000 in the case of a natural person and $15,000 to $150,000 in any other case. Those amounts are doubled for a subsequent offence.
2020, c. 282020, c. 28, s. 4.