17. The name of a financial services cooperative shall not(1) contravene the Charter of the French language (chapter C‐11); (2) include an expression which the law or the regulations reserve for another person or prohibit financial services cooperatives from using;
(3) include an expression that evokes an immoral, obscene or offensive notion;
(4) incorrectly indicate the juridical form of the financial services cooperative or fail to indicate such form where so required by law;
(5) falsely suggest that the financial services cooperative is a non-profit group;
(6) falsely suggest that the financial services cooperative is, or is related to, a public authority determined by regulation of the Government;
(7) falsely suggest that the financial services cooperative is related to another person, partnership or group, in particular having regard to the cases and criteria determined by regulation of the Government;
(8) lead to confusion with a name used by another person, partnership or group in Québec, in particular having regard to the criteria determined by regulation of the Government; or
(9) be misleading, in any manner, for third persons.