(1) give primary emphasis to the interests of users of truck transportation services, whether those services are provided by the applicant or not, taking into account the followings factors:(a) the availability of adequate truck transportation services, anywhere in Québec, whatever the population density of the territory to be served;
(b) the availability of a wide range of services and prices and even of new truck transportation services;
(c) the increased capacity of the trucking industry to adapt to the various needs of users;
(d) the stimulating effect on users’ productivity and efficiency;
(e) the keeping of truck transportation costs at a reasonable level, the maximum use of equipment and the saving of energy;
(f) the maintenance of the market at a reasonable level of competition and concentration, and the limitation of the risk of deceitful practices;
(g) the elimination of discrimination in prices and services;
(h) the preservation of the stability, dependability and viability of the trucking industry and of its infrastructure;
(i) the applicant’s capacity to provide adequate trucking services;
(j) the promotion of the social and economic development of Québec, including the favourable effect on employment and productivity in all sectors of the industry;
(k) any other factor which, in the opinion of the Commission, gives primary emphasis to the interests of users;