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O-7, r. 5.1 - Code of ethics of optometrists
Section 82
Disposition versions
82. The advertisement or the public statement made by an optometrist or on the optometrist’s behalf must not
(1) include a comparison of the quality of optometric services to those of another optometrist, or discredit or denigrate the image or the optometric services rendered by another optometrist;
(2) include a testimonial or endorsement;
(3) concern an ophthalmic product if there is not sufficient quantity of it to meet the foreseeable demand of the public for a reasonable period of time; or
(4) contain affirmations contrary to scientifically acceptable data and recognized professional standards.
In force: 2018-05-17
82. The advertisement or the public statement made by an optometrist or on the optometrist’s behalf must not
(1) include a comparison of the quality of optometric services to those of another optometrist, or discredit or denigrate the image or the optometric services rendered by another optometrist;
(2) include a testimonial or endorsement;
(3) concern an ophthalmic product if there is not sufficient quantity of it to meet the foreseeable demand of the public for a reasonable period of time; or
(4) contain affirmations contrary to scientifically acceptable data and recognized professional standards.
