C-16, r. 12 - Regulation respecting advertising by chiropractors

Updated to 1 September 2012

This document has official status.

chapter C-16, r. 12

Regulation respecting advertising by chiropractors

Chiropractic Act

(chapter C-16, s. 3).

Professional Code

(chapter C-26, s. 92).

DIVISION I GENERAL PROVISIONS

1. A chiropractor may advertise only as prescribed in this Regulation and in accordance with the conditions described herein.

O.C. 1533-83, s. 1.

2. The initials correspond to the following titles:

(1)  D.A.C.B.R.: Diplomat of the American Chiropractic Board of Roentgenologists;

(2)  D.A.C.B.O.: Diplomat of the American Chiropractic Board of Orthopoedists;

(3)  F.C.C.R.: Fellow of the Chiropractic College of Roentgenologists;

(4)  F.C.C.O.: Fellow of the Chiropractic College of Orthopoedists;

(5)  D.A.C.B.N.: Diplomat of the American Chiropractic Board of Nutritionists.

O.C. 1533-83, s. 2.

DIVISION II CONTENT OF ADVERTISING

3. A chiropractor may inform the public in his advertising of any of the following:

(1)  personal items:

(a)  his name, the names of his partners, the names of chiropractors employed by him and the other professionals who practise with him;

(b)  the word “chiropractor” or the words “doctor of chiropractic” or the initials “D.C.”;

(c)  his specialty, if he has a specialist’s certificate recognized by the Order;

(d)  his academic titles that are pertinent to chiropractic or their initials, in particular D.A.C.B.R., D.A.C.B.O., F.C.C.R., F.C.C.O., D.A.C.B.N.;

(e)  his photograph, measuring not more than 25 cm2;

(f)  his graphic symbol and, where applicable, that of his employer;

(g)  the number of his licence to practise; and

(h)  the title of his position related to the practice of his profession in the establishment where he practises that profession;

(2)  items related to his office:

(a)  the address of his consulting office, his telephone number and his office hours. For better identification of the location of his consulting office, a chiropractor may use other coordinates such as “near, adjacent to, opposite, above, under, behind, in front of, building, intersection, corner”;

(b)  the name of the chiropractic clinic or chiropractic centre where he practises his profession;

(c)  any special service, in particular emergency service, house calls, intensive chiropractic care sessions, outpatient clinics, diagnosis, preventive care or rehabilitation; and

(d)  the following words; “information brochures or folders supplied on request”;

(3)  item related to special circumstances:

(a)  the opening of his consulting office;

(b)  the closing of his consulting office;

(c)  his joining a chiropractor’s office or an establishment;

(d)  his appointment to a position related to the practice of his profession;

(e)  the obtaining of an academic title or a specialist’s certificate recognized by the Order;

(f)  his obtaining an honorary title awarded by the Order, the Association des chiropraticiens du Québec, the Canadian Chiropractic Association, the American Chiropractic Association, the International Chiropractic Association or the European Chiropractic Union; and

(g)  a special event related to chiropractic skill.

O.C. 1533-83, s. 3.

4. A chiropractor may attach illustrations, texts or articles dealing with chiropractic to his advertising.

O.C. 1533-83, s. 4.

DIVISION III MEDIA

5. A chiropractor may use any form of printed matter, including newspapers, brochures, folders, cards, stationery or posters to advertise.

In any of the circumstances specified in paragraph 3 of section 3, he may hold a press conference or be reported on.

O.C. 1533-83, s. 5.

6. The area occupied by such advertising in print may not exceed 1 dm2.

Where several chiropractors wish to advertise jointly on the same printed matter, the area may measure 2 dm2.

O.C. 1533-83, s. 6.

7. Advertising may be distributed door-to-door or by mail only in the following cases:

(1)  where it appears in a newspaper, magazine, periodical, directory or other printed matter;

(2)  where it appears in the heading of letters or bills; or

(3)  where it is published in any of the circumstances specified in paragraph 3 of section 3.

O.C. 1533-83, s. 7.

8. A chiropractor may not publish or allow to be published advertising more than once in the same issue of a newspaper, magazine, periodical, directory or other printed matter; however, it may appear more than once in the same edition of a telephone directory.

O.C. 1533-83, s. 8.

9. In any of the circumstances specified in paragraph 3 of section 3, a chiropractor may publish or allow to be published biographical notes in newspaper, magazine, periodical or other printed matter.

The dimensions prescribed in section 6 do not apply to this section.

O.C. 1533-83, s. 9.

10. Printed matter published for the patients of a chiropractor or for distribution on the occasion of a request for services may contain, in addition to the information specified in sections 3 and 4, information in writing, illustrations, graphics and photographs dealing with the organization of his office, his qualifications and personal achievements, and biographical notes.

The dimensions prescribed in subparagraph e of paragraph 1 of section 3 and in section 6 do not apply to this section.

O.C. 1533-83, s. 10.

11. A chiropractor may place a sign on one of the outside walls of the building in which his consulting office is located, on the land on which the building stands, inside the office or in the windows of his office.

The sign may indicate part of what was specified in section 3, except his photograph, the words “information brochures or folders supplied on request”, and everything specified in paragraph 3 of section 3.

If the building in which his consulting office is located is at an intersection, the chiropractor may place the sign on the outside walls or on those adjoining the outside walls, or on the land facing each of the intersecting streets.

O.C. 1533-83, s. 11.

12. The signs authorized under this Division may not exceed 54 dm2 in area.

Notwithstanding the preceding paragraph, a sign may measure 108 dm2 where several chiropractors practising their profession in the same establishment combine their advertising on the same sign.

The signs authorized in this section may be still illuminated signs.

O.C. 1533-83, s. 12.

DIVISION IV TRANSITIONAL AND FINAL PROVISIONS

13. (Obsolete).

O.C. 1533-83, s. 13.

14. This Regulation replaces the Regulation respecting advertising by chiropractors (R.R.Q., 1981, c. C-16, r. 8).

O.C. 1533-83, s. 14.

15. (Omitted).

O.C. 1533-83, s. 15.

REFERENCES

O.C. 1533-83, 1983 G.O. 2, 3199