38.1. Every holder of an industrial permit who, by himself or through another person, sells or attempts to sell alcoholic beverages he makes or bottles to any person other than the Corporation or other than a person authorized to purchase them directly from him pursuant to this Act is guilty of an offence and liable, in addition to costs, for a first offence, to a mandatory fine of $25 000; for a second offence within two years of conviction, the permit holder is liable, in addition to the fine, to cancellation of his permit pleno jure upon pleading guilty or being found guilty.