M-9, r. 17 - Code of ethics of physicians

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88. A physician may not, by whatever means, advertise or make a representation to the public or to a person having recourse to his services or allow such to be made in his name, about him or for its benefit, that is false, misleading or incomplete, particularly as to his level or competence or the scope of effectiveness of his services, or favouring a medication, products, or method of investigation or treatment.
O.C. 1213-2002, s. 88; O.C. 550-2010, s. 2.