A-20.03, r. 2 - Regulation respecting reserved designations

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1. A reserved designation may be recognized where it designates products which, by reason of their special characteristics or method of production, are distinguishable from the other products in the same class and where the following criteria and requirements are met:
(1)  in the case of a reserved designation relating to a method of production, the product must result from a comprehensive system of cultivation, breeding or processing, whose standards make it possible to achieve distinctive objectives;
(2)  in the case of a reserved designation relating to a link with a terroir, the product must comply with the following:
(a)  in the case of a protected geographical indication, the product must have a specific quality, a reputation or another characteristic attributable to its geographical origin. In addition, its development, processing or production must take place in the geographical area delimited on the basis of the link between those characteristics and its geographical origin;
(b)  in the case of a designation of origin, the quality or features of the product must derive exclusively or essentially from its geographical site, comprising natural and human factors. In addition, its development, processing and production must take place in the geographical area delimited on the basis of the link between the quality or features of the product and its geographical site;
(3)  in the case of a reserved designation relating to a specificity, the product must have a characteristic or a group of characteristics that clearly distinguishes it from other similar products in the same class; in the case of a traditional specificity, the product must be distinguishable by a characteristic inherited from at least one prior generation, whether the characteristic results from the raw material used, the product’s composition or the method by which the product is obtained.
In addition, a reserved designation relating to the method of production must designate or describe the method of production, a reserved designation relating to a link with a terroir must include a toponym related to the delimited geographical area and a reserved designation relating to a specificity must express the claimed specificity.
M.O. 2010-07-05, s. 1.