187.6. For the purposes of this division,
(a) “loyalty program merchant” means a person who offers to enter into or enters into a contract relating to a loyalty program with a consumer;
(b) “loyalty program” means a program under which consumers, on entering into contracts, receive exchange units in consideration of which they may obtain goods or services free of charge or at a reduced price from one or more merchants;
(c) “exchange unit” means any form of benefit granted to a consumer that has an exchange value within the meaning of a loyalty program.
For the purposes of this division, a contract for the sale of a prepaid card does not constitute a contract relating to a loyalty program.