O-7, r. 5 - Code of ethics of optometrists

Section 51.10 Disposition versions

2012-09-01

51.10. An optometrist advertising a price, a reduction, a discount, free goods or services or a commercial policy must:

(1)  specify the nature and scope of the services and the characteristics of the goods offered, unless all the goods on the premises are involved;

(2)  indicate that additional goods or services are required but not included, if such is the case;

(3)  mention any important fact that may help the public make an informed choice regarding the goods or services offered, particularly the fact that a good has been discontinued;

(4)  give more importance to the goods or services offered than to the price, reduction, discount or commercial policy.

The explanations and indications must be given in such a manner as to inform persons who have no particular knowledge of the goods or services offered by an optometrist.

O.C. 1072-95, s. 2.