40. A medical technologist who advertises a lump-sum fee shall:(1) establish a price;
(2) indicate the period during which the lump-sum fee is in effect;
(3) specify the nature and extent of the professional services included in the fee; and
(4) indicate, where applicable, that additional professional services not included in the fee might be required.
A medical technologist shall word the information and details so that persons who have no particular knowledge of medical technology or professional services covered by the advertising be reasonably informed.
A medical technologist may, however, agree with a client upon a price lower than the price broadcast or published.