C-16, r. 12 - Regulation respecting advertising by chiropractors

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3. A chiropractor may inform the public in his advertising of any of the following:
(1)  personal items:
(a)  his name, the names of his partners, the names of chiropractors employed by him and the other professionals who practise with him;
(b)  the word “chiropractor” or the words “doctor of chiropractic” or the initials “D.C.”;
(c)  his specialty, if he has a specialist’s certificate recognized by the Order;
(d)  his academic titles that are pertinent to chiropractic or their initials, in particular D.A.C.B.R., D.A.C.B.O., F.C.C.R., F.C.C.O., D.A.C.B.N.;
(e)  his photograph, measuring not more than 25 cm2;
(f)  his graphic symbol and, where applicable, that of his employer;
(g)  the number of his licence to practise; and
(h)  the title of his position related to the practice of his profession in the establishment where he practises that profession;
(2)  items related to his office:
(a)  the address of his consulting office, his telephone number and his office hours. For better identification of the location of his consulting office, a chiropractor may use other coordinates such as “near, adjacent to, opposite, above, under, behind, in front of, building, intersection, corner”;
(b)  the name of the chiropractic clinic or chiropractic centre where he practises his profession;
(c)  any special service, in particular emergency service, house calls, intensive chiropractic care sessions, outpatient clinics, diagnosis, preventive care or rehabilitation; and
(d)  the following words; “information brochures or folders supplied on request”;
(3)  item related to special circumstances:
(a)  the opening of his consulting office;
(b)  the closing of his consulting office;
(c)  his joining a chiropractor’s office or an establishment;
(d)  his appointment to a position related to the practice of his profession;
(e)  the obtaining of an academic title or a specialist’s certificate recognized by the Order;
(f)  his obtaining an honorary title awarded by the Order, the Association des chiropraticiens du Québec, the Canadian Chiropractic Association, the American Chiropractic Association, the International Chiropractic Association or the European Chiropractic Union; and
(g)  a special event related to chiropractic skill.
O.C. 1533-83, s. 3.